In the exhibition, I learned a lot of new things and interesting points about the industry and doing business. Although the products displayed and sold were excellent and intriguing, I would like to highlight the cultural aspect first. I noticed that different cultures bring various colors to their products, with Asian products featuring excessive information on packaging and Western brands offering a minimal yet efficient amount. This difference reflects consumer behavior in each country, leading businesses to adapt to meet consumer preferences. As most of our clients are based in the US, finding a balance between Asian and Western packaging styles will be challenging. The goal is to create packaging that resonates with American consumers while maintaining the authenticity of Japanese goods, as “made in Japan” is one of our unique selling points. Preserving originality can influence how consumers perceive our goods. Additionally, in this new era where access to technology and knowledge is widespread, more people can create complex and interesting products.


I was impressed by Nippn Corporation’s innovative processing of soybeans into various dishes, demonstrating excellence in research and development. The ability to engineer foods to mimic non-vegan options and cater to broader preferences amazed me. Another standout was Matoil, a company offering allergy-free food services tailored to individual needs. These encounters underscored how businesses adapt to societal changes by producing unique and innovative products and services. It also made me realize that although the companies displayed excellent and unique products, it is also interesting to try to position ourselves as a consumer, so that we could visualize the potential of the goods that matches with what the consumers need.